Content design portfolio

  • Chatbot — Yorkshire Building Society

    Using data and transcripts of customer service phone calls, I designed new conversation flows for Yorkshire Building Society’s chatbot.

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  • App for phlebotomists

    I iterated this app to improve the efficiency of appointments and usability for the phlebotomists who were using it. They used the app to enter measurement data and answers to questions they asked the participants.

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  • Transition of 9 websites to 1 website

    I led a team of 6 content designers and 2 content editors, to transition the websites of 9 research councils to a single website for UK Research and Innovation (UKRI). I created standards, processes and documents to enable the team to prioritise and ensure consistency. We faced strict time constraints.

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  • Register for EU bid funding

    I worked closely with an interaction designer, developer and product owner to design and build this digital service on GOV.UK in 4 days. We had a further 2 days to iron out bugs and mistakes in the design and build. The service and screens The service was created to register businesses and organisations so that

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  • Citizens Advice – immigration advice web pages

    The purpose of the project was to create new web pages giving immigration advice to EEA citizens and their families who wanted to stay in the UK after Brexit. We iterated the pages a few months after they went live. I worked with immigration lawyers and used user research interviews.

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  • EU Settlement Scheme application service

    Designing the online applications service for the EU Settlement Scheme posed challenges around content for users with English as an additional language. During extensive user testing and private beta, we learned that: I worked closely with the interaction designer. We: I removed all the contractions and presented our user research and private beta findings to

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  • Pension Wise calculators

    From November 2015 to April 2016, I worked in a multi-disciplinary team with an interaction designer, other content designers, user researcher, front end developers and data analysts on the Pension Wise website created by HM Treasury. We created content for a new set of users following reforms to the age at which people could cash

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  • Pension Wise appointments

    From November 2015 to April 2016, I worked in a team of 3 content designers to standardise the advice given at telephone and face-to-face appointments for Pension Wise. We worked closely with our relationship managers and the external partners – The Pensions Advisory Service and Citizens Advice – to write a guide and checklist for

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